Terms of Service

1. Introduction

PR Toolkit is a trading name of Testlane. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy explains how we collect, use, store, and protect your personal data when you use our services.

 

2. Data Controller

 

The data controller responsible for your personal data is:
Testlane (trading as PR Toolkit) 67 Ospringe Street Faversham ME13 8TW Email: hello@prtoolkit.ai

 

3. Data We Collect

We collect and process the following personal data:

 

3.1 Account Information

When you create an account, we collect your email address. This is used for account authentication (login) and to send you service-related communications.

3.2 Free Trial and Enquiry Information

When you request a free trial or make an enquiry, we collect:
•    Name
•    Email address
•    Contact telephone number
•    Company name
•    Job title
This information is collected to assess your suitability for our services, to provide you with the free trial, and to contact you about our products and services.

3.3 User Content

 

When you use our press release analysis tools, we store the press release content you submit. This content remains your intellectual property and is treated as confidential.

4. How We Use Your Data

 

We use your personal data for the following purposes:
Account management: To create and manage your account, authenticate your login, and provide access to our services.
Service delivery: To process your press releases through our analysis tools and provide you with results.
Free trial fulfilment: To provide you with access to our free trial and to follow up regarding your experience.
B2B marketing communications: To contact you about our products, services, updates, and other information we believe may be of interest to your business. This includes email, telephone, and other forms of communication. You may opt out of marketing communications at any time by contacting us at hello@prtoolkit.ai or by using the unsubscribe link in any marketing email.

 

5. Legal Basis for Processing

We process your personal data on the following legal bases:
Contract: Processing your account data and user content is necessary for the performance of our contract with you to provide our services.
Legitimate interests: We rely on legitimate interests as the legal basis for processing your business contact information for B2B marketing purposes. Our legitimate interest is to promote our services to businesses and professionals who may benefit from them. We have conducted a legitimate interests assessment and concluded that:

•    Our marketing is targeted at business professionals in their professional capacity
•    We only contact individuals whose business role is relevant to our services
•    We provide clear and easy opt-out mechanisms
•    The processing does not override the rights and freedoms of the individuals concerned

Under the Privacy and Electronic Communications Regulations (PECR), we may send marketing emails to corporate subscribers (business email addresses) without prior consent, provided we offer an opt-out mechanism. For individual subscribers, we will obtain consent before sending marketing emails.

6. Third-Party Processors

 

We use the following third-party services to process data on our behalf:

 

6.1 Hosting and Infrastructure

 

Our service is hosted on Amazon Web Services (AWS) and Render. Your account data is stored in databases hosted on AWS.

 

6.2 AI Processing Services

 

To provide our press release analysis and headline generation features, we use:
•    Semilattice API (UK-based) – for synthetic population panel analysis
•    Anthropic Claude API (US-based) – for alternative headline generation

 

6.3 Marketing and CRM Tools

 

We may use third-party email marketing and customer relationship management (CRM) tools to manage communications with you. These processors are bound by data processing agreements and are required to protect your data in accordance with UK GDPR.

 

7. International Data Transfers

 

When you use our headline generation features, your press release content may be processed by Anthropic's Claude API, which is based in the United States.
Such transfers are protected by appropriate safeguards, including standard contractual clauses approved by the UK Information Commissioner's Office (ICO), and Anthropic's commitment to data protection standards equivalent to UK GDPR requirements.

 

8. Data Retention

We retain your personal data as follows:
Account data: Your email address is retained for the duration of your subscription. When your subscription ends and you delete your account, your data is permanently removed.
Free trial and enquiry data: We retain your business contact information for up to 24 months from the date of your last interaction with us. If you become a customer, your data is retained in accordance with our account data retention policy. You may request deletion of your data at any time.
Press release content: Content you submit is stored until you delete your account. You may also delete individual press releases at any time through your account.
Marketing preferences: Records of your marketing preferences and opt-out requests are retained indefinitely to ensure we respect your choices.

 

9. Your Rights

 

Under UK GDPR, you have the following rights:
•    Right of access: You can request a copy of the personal data we hold about you.
•    Right to rectification: You can request correction of inaccurate personal data.
•    Right to erasure: You can request deletion of your personal data. You can delete your account through self-service at any time.
•    Right to restrict processing: You can request that we limit how we use your data.
•    Right to data portability: You can request your data in a machine-readable format.
•    Right to object: You can object to processing based on legitimate interests, including marketing. If you object to marketing, we will stop processing your data for that purpose.
•    Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at hello@prtoolkit.ai.

 

10. Cookies

 

We do not use cookies on our website or service beyond essential session cookies required for authentication and security purposes. We do not use analytics or tracking cookies.

 

11. Data Security

 

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, secure hosting infrastructure, and access controls.

 

12. Children's Privacy

 

Our services are intended for business users only and are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children.

 

13. Changes to This Policy

 

We may update this privacy policy from time to time. We will notify you of any material changes by email or through our service. The 'Last updated' date at the top of this policy indicates when it was last revised.

 

14. Complaints

 

If you have concerns about how we handle your personal data, please contact us at hello@prtoolkit.ai. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office Wycliffe House, Water Lane Wilmslow, Cheshire SK9 5AF Website: ico.org.uk

 

15. Contact Us

 

If you have any questions about this privacy policy or our data practices, please contact us at:
Email: hello@prtoolkit.ai Address: 67 Ospringe Street, Faversham, ME13 8TW