About Us

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We build AI tools for PR & communications teams

 

 

PR has always had a measurement problem. You write the release, send it to journalists, wait, and hope. If it doesn't land, you find out too late and you rarely know why.

 

 

PR Toolkit fixes the feedback loop. We build AI audiences from real survey data, so you can test your copy against the people you actually want to reach before publication, not after.

 

 

 

To predict response of your chosen audience we use Population Models. These are AI models of specific audiences based on existing survey data.  PR Toolkit comes with different populations, but we can upload any survey data and create a new Population Model of your chosen audience. 

 

 

 

Why PR teams use PR Toolkit?

 

 

  • Faster than a focus group. Results in minutes, not weeks

 

  • Cheaper than primary research. A fraction of the cost of commissioning a new survey

 

  • Validated accuracy. Our Population Models are tested against real survey data, with accuracy metrics published per Population model

 

Let's chat

We can build custom AI tools tailored to your specific requirements. Whether you're a PR agency or an in-house team, let's talk about what you actually need.

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