Test your PR copy on your audience before you hit send.
PR Toolkit lets you run headlines, press releases and campaigns past AI-modelled audiences and see how real people are likely to react in under two minutes.
Start Free TrialAI-powered tools built for PR agencies and PR teams
Create campaigns journalists actually want to cover. Instead of guessing which angle will land with your target audience, or waiting to see if journalists pick up your story, you can test and refine your messaging before publication.
Think of it as A/B testing for PR, without the wait
Our Population Models are built from real survey responses from real people, and predict how that same audience would answer new questions based on the patterns in their actual data with up to 87% accuracy. You will get a directional, evidence-based read on how your audience will react, not a generic AI opinion.
Our Tools
Powerful AI-driven solutions for your business
Test your headlines to find out which one performs best with your target audience.
Evaluate press releases based on credibility, accuracy, newsworthiness, bias and practicallity.
Instant analysis on campaigns from UK adults or a chosen audience.
Ready to stop guessing?
Try PR Toolkit free. 5 headline tests + 2 press release scores. No credit card required. Plans from £29.99/month.
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