Privacy-Policy

prtoolkit's, privacy policy

Last updated: January 2026

1. Introduction
PR Toolkit is a trading name of Testlane. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains how we collect, use, store, and protect your personal data when you use our services.

2. Data Controller
The data controller responsible for your personal data is:

Testlane (trading as PR Toolkit)
67 Ospringe Street
Faversham
ME13 8TW
Email: hello@prtoolkit.ai

3. Data We Collect
We collect and process the following personal data:

3.1 Account Information
When you create an account, we collect your email address. This is used for account authentication (login) and to send you service-related communications.

3.2 User Content
When you use our press release analysis tools, we store the press release content you submit. This content remains your intellectual property and is treated as confidential.

4. How We Use Your Data
We use your personal data for the following purposes:

Account management: To create and manage your account, authenticate your login, and provide access to our services.

Service delivery: To process your press releases through our analysis tools and provide you with results.
Marketing communications: To send you information about our products, services, and updates. You are automatically opted in to marketing emails upon account creation, but you may unsubscribe at any time.

5. Legal Basis for Processing
We process your personal data on the following legal bases:

Contract: Processing your account data and user content is necessary for the performance of our contract with you to provide our services.

Legitimate interests: Sending marketing communications about our services, where we have a legitimate business interest and this does not override your rights.

6. Third-Party Processors
We use the following third-party services to process data on our behalf:

  • 6.1 Hosting and Infrastructure
    Our service is hosted on Amazon Web Services (AWS) and Render. Your account data is stored in databases hosted on AWS.
  1. 6.2 AI Processing Services
    To provide our press release analysis and headline generation features, we use:

Semilattice API (UK-based) - for synthetic population panel analysis
Anthropic Claude API (US-based) - for alternative headline generation

7. International Data Transfers

When you use our headline generation features, your press release content may be processed by Anthropic's Claude API, which is based in the United States.

Such transfers are protected by appropriate safeguards, including standard contractual clauses approved by the UK Information Commissioner's Office (ICO), and Anthropic's commitment to data protection standards equivalent to UK GDPR requirements.

8. Data Retention
We retain your personal data as follows:

Account data: Your email address is retained for the duration of your subscription. When your subscription ends and you delete your account, your data is permanently removed.

Press release content: Content you submit is stored until you delete your account. You may also delete individual press releases at any time through your account.

9. Your Rights
Under UK GDPR, you have the following rights:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request correction of inaccurate personal data.
  • Right to erasure: You can request deletion of your personal data. You can delete your account through self-service at any time.
  • Right to restrict processing: You can request that we limit how we use your data.
  • Right to data portability: You can request your data in a machine-readable format.
  • Right to object: You can object to processing based on legitimate interests, including marketing.
  • Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at hello@prtoolkit.ai.

10. Cookies
We do not use cookies on our website or service beyond essential session cookies required for authentication and security purposes. We do not use analytics or tracking cookies.

11. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, secure hosting infrastructure, and access controls.

12. Children's Privacy
Our services are intended for business users only and are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children.

13. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by email or through our service. The 'Last updated' date at the top of this policy indicates when it was last revised.

14. Complaints
If you have concerns about how we handle your personal data, please contact us at hello@prtoolkit.ai. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk

15. Contact Us
If you have any questions about this privacy policy or our data practices, please contact us at:
Email: hello@prtoolkit.ai
Address: 67 Ospringe Street, Faversham, ME13 8TW